Sonoma Botanical Garden Rebrand

In March 2021, the Garden changed its name from Quarryhill Botanical Garden to Sonoma Botanical Garden. With this name change came an enhancement of the mission to include California native plants. In addition to FAQ's for staff and volunteers to communicate this change with the public and stakeholders, I...

• Executed sign upgrades, website redesign, and other physical and digital brand elements that resulted in a 70% spike in visitation the first month and a sustained 30% increase in average annual visitation.

• In collaboration with Marketing by Storm, spearheaded new marketing and PR strategic plan that increased visitation by 33% in the first month and website traffic by an average of 120% for each activity (e.g., press release, social boost, digital ad).

• Reinvigorated monthly e-newsletter resulting in an average open rate over 50% - well above market average of 32.8% - and encouraged an increase in digital membership sales by 25%.